Client/Company Info:
Project category:
Graphic Design
Output:
Logo, Brand Identity, Digital Assets (For Marketplace)
Savor the Halal: A Brand Identity for Quality Meat
As a freelance designer, I was tasked with creating a strong brand identity for a halal meat shop. The challenge was to visually communicate the shop's commitment to providing high-quality, halal products while also appealing to a diverse customer base.
Laying the Foundation: A Strong Logo
The logo was a crucial element in establishing the brand's identity. To highlight the halal certification, I incorporated Islamic calligraphy into the logo design. The elegant script, combined with a clean and modern typeface, conveyed a sense of authenticity and trust. The color palette was carefully selected to evoke feelings of purity and freshness, further reinforcing the brand's commitment to quality.
Building a Cohesive Brand Identity
To extend the brand's visual identity, I created a range of digital assets, banners, and marketing materials. By maintaining a consistent style guide, I ensured that the brand's message was clear and memorable across all platforms. The signature calligraphy, color palette, and imagery were utilized throughout the assets, creating a cohesive and professional brand image.
