Client/Company Info:
Project category:
Graphic Design
Output:
Logo, Brand Identity, Digital Assets (For Marketplace)
Family Brew: Crafting a Brand with Love
As a freelance designer, I was tasked with creating a visual identity for a family-owned coffee shop. The challenge was to capture the essence of a family business while incorporating the owner's personal passion for Japanese culture.
A Harmonious Blend of Family and Culture
The logo design was inspired by the intricate interplay of family dynamics and cultural influences. The owner, a parent of three, desired a symbol that reflected the unity and diversity of their family. Drawing inspiration from the elegant curves and flowing lines of Ukiyo-e, a traditional Japanese art form, I crafted a circular, wave-like logo. This design not only conveyed a sense of harmony and movement but also subtly alluded to the three children, represented by the three distinct colors within the logo. These colors were carefully chosen to symbolize the harmonious blend of water, coffee, and the unique essence of the family business.
A Digital Identity, Rooted in Tradition
To extend the brand's visual identity beyond the logo, I developed a suite of digital assets that were consistent with the brand's aesthetic. This included social media graphics, website banners, and marketing materials. By maintaining a cohesive style guide, I ensured that the brand's message was clear and memorable across all platforms. The signature shapes, colors, and typography used in the logo were carried through to these digital assets, creating a unified and recognizable brand identity. This project was a fulfilling endeavor that allowed me to combine creative design with strategic thinking. By understanding the client's vision and drawing inspiration from their family's story and cultural interests, I was able to create a brand identity that truly resonated with their target audience.
